January 3, 2002: Overcoming Obstacles in the Name of Client Satisfaction
January 10, 2002: No Risk, No Reward
January 17, 2002: Building Relationships for Better Buying
January 24, 2002: Let's Hear It for the Voken
January 31, 2002: When Good Service Goes Bad
February 7, 2002: Learning to Love the Open Rate
February 14, 2002: Keep Your Hands Clean
February 21, 2002: Reaching the Target in Unexpected Places
February 28, 2002: Targeting Efforts Inch Toward the Bulls-Eye
March 7, 2002: How to Do Double Duty
March 14, 2002: Pop-Up Ads, Part 1: Good? Bad? Ugly?
March 21, 2002: Pop-Up Ads, Part 2: Usage Guidelines for Legitimate Marketers
March 28, 2002: Sponsorships: The Pathway to Clicks
April 4, 2002: Tips for Thinking Outside the Banner
April 11, 2002: Working With B2B
April 18, 2002: Canadian Media: A Buyer's Guide
April 25, 2002: When to Turn and Run: Suspect-Supplier Tip-Offs
May 2, 2002: Buying Emails? Practice What You Preach
May 9, 2002: Branding Ads Are Great. Does Your Client Think So, Too?
May 16, 2002: After the Buy: Measuring Branding Campaigns
May 23, 2002: Exploring Experimental Placements
May 30, 2002: A Guide to the New Pay-Per-Search Scene
June 6, 2002: Listen to the Audience
June 13, 2002: What Do You Recommend?
June 20, 2002: Text Links: The Forgotten Placement
June 27, 2002: A Juicy Rich Media Campaign
July 11, 2002: Getting the Right Information in the Information Age
July 18, 2002: Campaign Management Just Got Easier
July 25, 2002: Making Pop-Under Ads Work?
August 1, 2002: Ads That Say More
August 8, 2002: Why Nix Effective Formats?
August 15, 2002: Pop-Up Warfare: Is Peace Possible?
August 22, 2002: Media Buying on a Budget
August 29, 2002: Search Engine Results You Can Control
September 5, 2002: Networks: Know Before You Go
September 12, 2002: How to Choose an Ad Network
September 19, 2002: Training Media Buyers for Success
September 26, 2002: Forget Ad Formats -- Try a Customized Home Page
October 3, 2002: Keyword Banners: More Effective and More Complicated
October 10, 2002: Shoshkele: What Is It, and What Can It Do for You?
October 17, 2002: Time for More Targeted Advertising?
October 24, 2002: What Media Buyers Want
October 31, 2002: Sellers Have Their Say
November 7, 2002: Are ROS Banners the Next Pop-Ups?
November 14, 2002: The Mystery of a Failing Campaign
November 21, 2002: New Ad Formats Without the Clutter
December 5, 2002: Text Link Ads -- With a Dash of Content
December 12, 2002: Text Link Content Ads Aren't Just for Reaching Consumers
December 19, 2002: A Media Buyer's Wish List
December 26, 2002: End Cookie-Cutter Media Buys  

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