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January 2, 2008: Turning
Negative Space into a Positive One
January 10, 2008: A
Sweet Media Buy
January 17, 2008: External
Personas Enhance Marketing, Part 1
January 24, 2008: External
Personas Enhance Marketing, Part 2
January 31, 2008: Foodie
Web Sites Turn Stylish
February 7, 2008: Super
Bowl Ads No Longer Stand Alone
February 14, 2008: Buying
Into Comparison Shopping Sites
February 21, 2008: New
Ad Networks Service Industry Trends
February 28, 2008: Interactive
Advertising Isn't Confined to the Web
March 6, 2008: Happy
Birthday, Mr. Consumer
March 13, 2008: Ads
Can Be Content, But to Whom?
March 20, 2008: A
Model Ad Buy
March 27, 2008: Uncovering
Sarah Marshall
April 3, 2008: Video
Contests That Engage
April 10, 2008: Does
Premium Viral Content Exist?
April 17, 2008: Automotive
Takes Web Technology to New Creative Heights
April 24, 2008: Create
Contests That Inspire Ad Creative
May 1, 2008: Advertiser
Directories: The Key to Successful Online Ads
May 8, 2008: Celebrity
Blogs as Site Content
May 15, 2008: Let
Your Slogan Drive Your Media Buy
May 22, 2008: Branded
Web Entertainment Makes it Big
May 29, 2008: How
to Effectively Buy Into Facebook
June 5, 2008: How
to Effectively Buy Into Facebook: Social Ads
June 12, 2008: Derrie-Air's
Lesson for Media Buyers
June 19, 2008: The
Future of Measuring Ad Success
June 26, 2008: The
Ad Industry Boom: How Reps Can Profit
July 3, 2008: The
Ad Industry Boom: How Media Buyers Can Profit
July 10, 2008: Social
Media: A Buyer's Best Bet
July 17, 2008: Sitting
Pretty: Finding Moms Online
July 24, 2008: The
Allure of Online Video
July 31, 2008: Video
Strategies From the Pros
August 7, 2008: 6.6
Degrees of Online Marketing
August 14, 2008: How
Media Partnerships Can Rock Your Brand
August 21, 2008: Choosing
the Right Ad Network
August 28, 2008: Choosing
the Right Ad Network, Part 2
September 4, 2008: Choosing
the Right Ad Network, Part 3
September 11, 2008: Understanding
Ad Exchanges
September 18, 2008: Getting
to Know the Ad Exchanges
September 25, 2008: HBO's
Entourage of Social Marketing Efforts





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