Tessa pens a monthly article for The Globe and Mail's Globelink.ca titled "The Interactive Strategist."

"Social networking, viral marketing, Web 2.0... which trends are for real, and which are just the marketing version of a Pet Rock?

Learn how to leverage today's online strategies while ensuring you can capitalize on tomorrow's in the Interactive Strategist. In it, Internet media specialist Tessa Wegert tells you what works, what doesn't and--more importantly--why."

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