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March
20, 2008: A
Model Ad Buy
"The closing of Web site and TV show Firebrand sparked a discussion
last week about ads being treated as content online. If marketers can
make their messaging relevant and present it to consumers in a contextually
appropriate place, the ads-as-content model can work....."
March
13, 2008: E-Mail
Newsletter Strategies, Part 2
"A few months ago, I made my first purchase from kiehls.com, the
e-commerce site associated with a trendy line of skin care products and
cosmetics...."
December
17, 2007: Clients
Push for Web Upfront Sales
Tessa quoted by MediaWeek magazine.
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