Writer, Internet marketing specialist, interactive media strategist, Tessa Wegert

Tessa Wegert is a Canadian-born writer specializing in Internet technology, media, and advertising. She began her career in print publishing coordinating ad placement for a Canadian fashion magazine before succumbing to the siren call of writing.

After a quick migration from the advertising division to the editorial department, Tessa covered fashion and cultural trends before an opportunity to work in Montreal's Old Port returned her to her roots. This time the ads were of the Internet-based variety. She arrived just in time to watch the dot-com bubble burst.

Although this made for some challenging years as an online media buyer it provided plenty of fodder for news stories. By 2001 Tessa was covering Internet technology as a business reporter. She wrote for The Montreal Gazette, The Globe and Mail, The National Post, BizReport, Marketing Magazine and, south of the border, USA Today's USA Weekend Magazine. Stationed in a Montreal digital ad agency she also acted as lead editor of a branded online women's magazine owned by Procter & Gamble and produced ad copy for such clients as Bell Canada and CIBC.

A marriage and move to the U.S. led to a brief and frenetic stint as a freelance copywriter. During this time Tessa wrote branded Web site content, ad and e-mail copy, brochures, and white papers for Audi, Audible.com, Bioré, Blue Cross Blue Shield, and illy caffè.

Today, she spends her time managing marketing efforts for a Michigan-based ad agency and writing industry commentary for Incisive Media's ClickZ.com and The Globe and Mail. In her capacity as a digital media expert she has presented at numerous industry events and moderated forums for Search Engine Strategies Chicago and New York and the Cleveland Web Association. She has been featured and quoted in such publications as ClickZ News, MediaWeek Magazine, Marketing Magazine, MediaPost, DMNews, White Noise Magazine, and German publications Bestseller and Horizont.

Tessa lives with her husband and two children in Chicago, IL.