March 20, 2008: A Model Ad Buy
"The closing of Web site and TV show Firebrand sparked a discussion last week about ads being treated as content online. If marketers can make their messaging relevant and present it to consumers in a contextually appropriate place, the ads-as-content model can work....."

March 13, 2008: E-Mail Newsletter Strategies, Part 2
"A few months ago, I made my first purchase from kiehls.com, the e-commerce site associated with a trendy line of skin care products and cosmetics...."

December 17, 2007: Clients Push for Web Upfront Sales
Tessa quoted by MediaWeek magazine.

 

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